SEO Specialist

Work Set up: HYBRID! Full onsite for the first month. After that, you’ll transition to a hybrid setup of 2x in the office and 3x WFH.
Shift: Day Shift 6am-3pm
Work Location: Makati

We are looking for a proactive and detail-oriented SEO Specialist to take ownership of the SEO strategy, content and organic growth for the company. This role is responsible for improving search visibility, increasing qualified organic traffic, and driving long-term growth across both brands through technical SEO, content optimisation, backlink acquisition, digital PR, and data-driven initiatives. The ideal candidate will have strong experience in SEO management, technical SEO, keyword research, content creation, and executing strategies that deliver measurable business growth.

Key Responsibilities

• Develop and implement SEO strategies for the company to improve website visibility, organic traffic, and qualified leads.

• Conduct keyword research, competitor analysis, content gap analysis, and search trend analysis to identify growth opportunities.

• Manage on-page SEO, including metadata optimisation, internal linking, URL structure, content optimisation, and image optimisation.

• Manage technical SEO, including crawlability, indexation, site architecture, canonicalisation, Core Web Vitals, page speed, structured data (Schema), redirects, and duplicate content.

• Perform regular SEO audits and recommend improvements to website structure, content, and technical performance.

• Write, optimise, and publish SEO-friendly blog articles, landing pages, buying guides, and website content.

• Optimise existing website content to improve rankings, organic traffic, and conversions.

• Develop and execute backlink acquisition strategies to increase domain authority and improve search rankings.

• Identify and secure high-quality backlink opportunities through outreach, guest articles, partnerships, industry directories, suppliers, distributors, resource pages, and relevant publications.

• Work closely with the marketing team to develop digital PR campaigns, product launches, customer success stories, and newsworthy content that earns high-quality backlinks.

• Build relationships with industry publications, media outlets, influencers, associations, suppliers, and partners to increase online authority for both brands.

• Monitor backlink profiles, identify toxic backlinks, and implement strategies to improve overall link quality.

• Collaborate with developers to ensure SEO best practices are implemented during website updates and new page launches.

• Monitor website performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools.

• Track, analyse, and report on SEO KPIs, including rankings, traffic, conversions, domain authority, backlinks, and organic lead generation.

• Optimise website architecture and user experience to improve both search performance and conversion rates.

• Monitor AI-powered search platforms, including Google AI Overviews and ChatGPT Search, and recommend strategies to maximise visibility.

• Work closely with the marketing team to align SEO strategies with paid advertising, social media, email marketing, website content, and overall business objectives.

• Stay up to date with Google’s algorithm updates, SEO best practices, AI search trends, and emerging industry developments.

• Take ownership of long-term organic growth initiatives and continuously identify opportunities to improve search performance across both brands.

Requirements

• Proven experience as an SEO Specialist or similar role.

• Experience managing SEO across multiple websites or brands.

• Strong understanding of on-page, off-page, and technical SEO.

• Proven experience developing and executing backlink acquisition and digital PR strategies.

• Strong knowledge of Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.

• Experience implementing structured data (Schema markup) and technical SEO best practices.

• Strong understanding of Core Web Vitals, page speed optimisation, and website performance.

• Experience writing SEO-optimised blogs, landing pages, buying guides, and website content.

• Excellent keyword research, competitor analysis, and content planning skills.

• Ability to analyse SEO data and translate insights into actionable recommendations.

• Familiarity with CMS platforms such as WordPress, Shopify, or similar.

• Understanding of HTML, CSS, and basic JavaScript as they relate to SEO.

• Experience with Looker Studio (Google Data Studio) or similar reporting platforms is highly regarded.

• Strong project management, organisational, and time management skills.

• Excellent written and verbal communication skills.

• A proactive, results-driven mindset with a passion for continuous improvement.

Key Performance Indicators (KPIs)

• Growth in organic website traffic.

• Growth in qualified organic leads and enquiries.

• Improvements in keyword rankings across both brands.

• Increase in domain authority and high-quality backlinks.

• Growth in referring domains.

• Improvement in Core Web Vitals and overall technical SEO health.

• Increased visibility in Google Search, AI Overviews, and AI-powered search platforms.

• Growth in organic conversions and revenue.

• Successful execution of SEO content strategies and digital PR campaigns.

• Continuous improvement in website health, indexing, and search performance.

Due to the volume of applications, we regret only shortlisted candidates will be notified. Candidates will only be contacted by authorised Flat Planet recruiters via the firm’s business contact number or business email address.