Paid Ads Specialist

Work Set up: HYBRID! Full onsite for the first month. After that, you’ll transition to a hybrid setup of 2x in the office and 3x WFH.
Shift: Day Shift 6am-3pm
Work Location: Makati

We are seeking a proactive, commercially minded Growth Marketing Specialist to own and drive the paid acquisition strategy across the company. This role is responsible for generating high-quality leads and revenue through strategic management and continuous optimisation of paid digital campaigns. You won’t simply manage ads—you’ll take ownership of performance, proactively identify growth opportunities, test new ideas, optimise customer journeys, and continually improve return on marketing investment. Working closely with our sales, creative, content and web teams, you’ll use data and customer insights to ensure every marketing dollar delivers measurable business results.

Key Responsibilities

• Own and execute the paid growth strategy across the company.

• Plan, launch, manage and scale paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram) and LinkedIn Ads.

• Proactively monitor campaign performance, budgets, bidding strategies and audience targeting to maximise ROAS, reduce CPA and improve lead quality.

• Continually identify, test and implement new growth opportunities across audiences, creatives, offers, campaign structures, landing pages and emerging advertising platforms.

• Conduct ongoing A/B testing across ad copy, creativity, audiences, landing pages and conversion funnels to improve campaign performance.

• Optimise customer acquisition funnels and landing pages to improve website conversion rates and overall marketing effectiveness.

• Manage and maintain accurate conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, Conversion API and other tracking technologies.

• Analyse campaign performance and provide regular reporting, insights and recommendations, with a focus on continuous improvement and commercial outcomes.

• Build and optimise remarketing campaigns and first-party audience strategies to maximise customer acquisition and retention.

• Work closely with the sales team to ensure campaigns are generating high-quality leads, using sales feedback and conversion data to continually improve performance.

• Collaborate with creative, content and web teams to develop high-performing campaigns and marketing assets.

• Monitor competitor activity, industry trends and platform updates, bringing new ideas and recommendations to continually improve results.

Requirements

• Proven experience in Growth Marketing, Performance Marketing or Paid Media.

• Strong hands-on experience managing Google Ads and Meta Ads campaigns.

• Experience with LinkedIn Ads is highly regarded.

• Demonstrated success managing and scaling advertising budgets while maintaining profitable ROAS and cost-per-acquisition targets.

• Strong understanding of paid media strategy, campaign optimisation, audience targeting, attribution and conversion tracking.

• Experience using Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager and Meta Business Suite.

• Experience with Conversion Rate Optimisation (CRO), A/B testing and landing page optimisation.

• Strong analytical skills with the ability to interpret data and make commercially driven decisions.

• Excellent communication, organisational and stakeholder management skills.

• Ability to manage multiple projects in a fast-paced environment while taking ownership of results.

Preferred Skills

• Experience with CRM and marketing automation platforms.

• Knowledge of SEO and how paid and organic channels work together.

• Experience implementing Meta Conversion API, Google Enhanced Conversions and offline conversion tracking.

• Experience with reporting platforms such as Looker Studio.

• Google Ads, Google Analytics and Meta Blueprint certifications are highly regarded.

Success in This Role

Success will be measured by your ability to:

• Increase qualified leads and revenue across both brands.

• Improve Return on Ad Spend (ROAS) and reduce Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

• Drive continuous optimisation through testing, experimentation and innovation.

• Improve website conversion rates and overall marketing performance.

• Take ownership of campaign performance, proactively identifying opportunities for growth rather than simply maintaining campaigns.

• Build strong collaboration with the sales team to continually improve lead quality and marketing outcomes.

Due to the volume of applications, we regret only shortlisted candidates will be notified. Candidates will only be contacted by authorised Flat Planet recruiters via the firm’s business contact number or business email address.