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Lead Generation Specialist

/in /by

Key Responsibilities:
• Build Ideal Target Profiles: Define the profile of ideal target organizations based on industry, size, outsourcing needs, and other relevant criteria.
• Identify Target Organizations: Research and identify companies that align with the established target profile, ensuring they are potential candidates for outsourcing services.
• Leverage Technology Tools: Use a variety of tools and platforms such as LinkedIn Sales Navigator and HubSpot to gather detailed information about target organizations, including key decision-makers and their contact details.
• Monitor Organizational Activity: Utilize technology tools to track key developments, announcements, and updates from these target organizations to stay informed on opportunities.
• Highly Targeted Outreach: Send personalized, impactful messages to key decision-makers at the
right moment, triggered by significant events or developments within the organization.
• Develop an Activity Scorecard: Create and maintain a scorecard of “activity indicators” to track engagement levels (e.g., website visits, social media interaction, email opens, etc.) to evaluate the effectiveness of outreach.
• Perform ad hoc tasks that may be assigned from time to time.

Requirements:
• Proven experience in lead generation, business development, or sales (preferably in the BPO/outsourcing industry).
• Strong research skills and ability to identify high-potential companies.
• Experience using CRM tools like HubSpot.
• Excellent communication skills (both written and verbal)
• Ability to work independently and meet lead-generation targets.
• Familiarity with LinkedIn Sales Navigator, email marketing, and outbound sales strategies.

Preferred Qualifications:
• Experience targeting C-level executives, business owners, or decision-makers.
• Knowledge of outsourcing trends and business needs in industries like BPO, finance, IT, healthcare, or e-commerce.