The Client

Powerhouse Retail Distribution is a leading provider of end-to-end retail-ready services. For over 14 years, they have helped brands break into various sectors, such as the baby, beauty, or health industries, by offering expert consulting, retail real estate guidance, and compliance support. Their expertise allows brands to navigate the complex world of large retail chains such as Chemist Warehouse, Priceline and Coles, ensuring seamless entry and sustained growth in these competitive markets.

The Challenges

Before engaging with Flat Planet, Powerhouse Retail Distribution faced significant staffing challenges. Employees lacked commitment, displayed immaturity, and often complained about minor issues. This led to inefficiencies and frustrations, ultimately prompting the decision to eliminate in-house staff and explore outsourcing.

Initially, outsourcing seemed like an unlikely solution. Concerns revolved around whether the quality of work would meet the high standards required to serve top-tier retailers. There were also reservations about managing remote teams and ensuring seamless integration with existing operations. While other media marketing agencies and contractors were considered, they proved to be task-oriented rather than providing continuous support. A full-time, dedicated team was essential to ensuring commercial viability and operational efficiency.