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Google Analytics Implemantation Specialist

Job Summary:

The Digital Marketer for this client will sit on Client’s Digital Marketing Agency team and will manage and continuously optimize our customers’ websites via a repeatable digital marketing program to ensure maximum lead generation. This position will run campaigns for our Client’s Digital Marketing Agency customers, focusing on our small to medium size clients. Additionally, this position will work alongside Account Managers, to effectively communicate with clients.

Essential Duties/Responsibilities:
• Create and launch digital marketing campaigns across a variety of platforms including Facebook, Instagram, and Google
• Monitor and optimize campaigns on an ongoing basis to drive conversions and hit business level goals and stay within budget
• Measure and analyze digital content effectiveness through tools such as Google Analytics, Data Studio, and other platform analytics
• Connect marketing platform analytics to business operations software to report on overall ROI for digital marketing campaigns
• Employ a testing mindset with the ability to plan, set up, and analyze split testing campaigns
• Utilize a combination of best practices and creative problem solving to continually test and improve customer’s website and digital marketing performance
• Consistently and effectively communicate with Account Managers to keep customers informed of their website and digital marketing performance metrics, making actionable suggestions based on campaign performance

Required Skills/Abilities:
• Knowledge of digital marketing concepts (e.g., content marketing and growth, SEO, email, PPC, social media)
• Experience Split Testing (ads and landing pages)
• Advanced Google Analytics experience
• Direct customer interaction experience
• Experience managing multiple customer accounts at one time
• Proficient with Microsoft Office Suite or related software
• Ability to stay up to date on current industry trends and learn new technical skills
• Strong organization and planning skills
• Excellent time management skills with a proven ability to meet deadlines
• Excellent verbal and written communication skills
• Excellent interpersonal and customer service skills
• Strong analytical and problem-solving skills
• Extreme attention to detail
• Ability to effectively work independently, within a team, and with customers

Required Education and Experience:
• High School Diploma or equivalent
• Minimum 12 months experience running Facebook Campaigns.
• Experience with SEM tools (Google Analytics, Google Data Studio & Facebook Pixel)
Preferred Education and Experience:
• Bachelor’s degree in a relevant field
• Digital Marketing Agency experience
• Experience with On-page SEO and Local SEO (Directory listings)
• WordPress experience (including landing page build-out)
• Experience running successful Google, and Google Grant Campaigns

Physical Requirements:
• Prolonged periods of sitting at a desk and working on a computer