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Did you know, that:

  1. 93% of online experiences begin on a search engine.
  2. On any given day, Google logs more than 70,000 searches per second.
  3. The top 4 results on any given search get around 40% of all click-through traffic. (All the rest get less than 2%.)

Knowing these, and the fact that your competitors are also online, how do you make sure you don’t drown in the crowd?

To put it simply, if you want your business to stand out and rise to the top, you’ll have to optimize your online presence.

How?

You’ve probably heard about SEO & SEM before. In this 4-minute watch, we explain what they are and how they’re different to help you figure out which one you need.

The Similarities

Both SEO & SEM —

  • Help your business appear in search results
  • Drive more traffic (and thus, customers) to your website
  • Use keyword research to discover popular search terms
  • Target specific keywords
  • Needs continuous testing and optimization

The Differences

SEO
Search Engine Optimization
SEM
Search Engine Marketing
  • uses organic strategies to come up on search results
  • heavy on time investment
  • results take time
  • shows up like an organic result
  • provides value over time — perfect for overall website promotions
  • uses paid strategies to come up on search results
  • heavy on monetary investment
  • results are immediate
  • shows up with an ad extension
  • good for testing — perfect for market research & select promotions

 

 

 

 

 

 

Our Advice

Here at Flat Planet, we can provide you with both — creating tailored solutions to stay cost-effective for your business needs and objectives.

If you’re still having doubts, why not give it a try? We’re giving out a FREE website analysis to the first 15 replies we receive! To get your free assessment, just send in your website URL to marketing@flatplanet.com.au.

They say the best place to hide a dead body (or website) is page 2 of Google’s search results.
It’s funny ‘cos it’s true.