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Email Marketing Is Still King

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Many small businesses take advantage of email marketing as a way to reach out to more people and turn them into clients.  The trick is to maximize email marketing and make our email and newsletter campaigns more effective and attractive to potential clients even as we use our email blasts to keep in touch with existing ones.Flat Planet keeps a regular schedule for its newsletter as well as posts daily on all its social media sites with the goal to keep clients abreast of company developments and to show potential clients that they will greatly benefit from working with us. 

Email still superior over Facebook and Twitter

Yes, we know that Twitter and Facebook are being used like crazy for marketing purposes, but email is still king according to a study by social marketing technology provider SocialTwist. Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies.  The findings reveal that email has a significant advantage over Facebook and Twitter when it comes to converting new customers.  The study revealed that of the 300,000 referrals who became new customers, 50.8 percent were reached by email, compared to 26.8 percent for Twitter and 22 percent for Facebook.

Be Consistent

The first step to making email marketing effective is to make it consistent. We have to make a constant effort to maintain regular communication with all client groups. We can come up with different types of email messages and newsletter content for each group (past clients, current ones, potential clients); determine a schedule as to when to send email to each; and stick as religiously as possible to this schedule. 

Of course it goes without saying that we should also generate fresh content that’s well researched, well written, and interesting.

Come up with Compelling Posts

When it comes to content, what we’re looking for are articles and posts that keep our target readers engaged and interested. We want to keep our current clients and to reach out to potential ones with the aim to convince them to sign up. We want to make more contacts, and get them intrigued and interested in what we have to offer, and then turn them over to our sales people when they bite.

And when we say compelling posts, we don’t mean sending emails that are mostly product, service, or company focused. What clients find interesting are posts that expound on issues that resonate with them, or make them sit up and think about our company and what we can do for them. 

It’s also important that we remember that email marketing is marketing. It’s not sales. We don’t want to hit readers over the head with pitches: we want them to remember us and what services we can give without getting into too many details.  It’s all about knowing your target audience and ideal customer, and having them remember us.

 So let’s all regularly maintain our email marketing efforts! 

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